Jina Anne

Design Systems Advocate (USA)


Jina 's Talk

Design systems are for people

Tuesday, 12 March — 10:15

Design Systems grew out of a need to build consistent, cohesive visual experiences across devices and platforms, and to centralize and consolidate design efforts.

While they create a better user experience, increase the efficiency of teams, and improve the quality of products, Design Systems need to be more than just inventories and deliverables, if they are to be successful.

As Jina Anne shows us in her seminar, Design Systems empower change within an organization and form the bedrock of a company’s culture and community. Your design system ultimately serves people: both your customers and your colleagues.

Design systems fail when they lack a vision, a shared language, and purpose. Designers, developers, product managers, and anyone interested in building a successful design system in their business will benefit from this seminar.

About Jina

Jina is a design systems advocate, coach, and community builder. At Opvitae, she is an advisory board member, focused on design direction and UX.

Previously, Jina was a Senior Design Systems Lead for a new, special projects team at Amazon. At Salesforce, Jina was lead designer on the Lightning Design System. She also lead the overall Salesforce UX community and evangelism efforts, by acting as Editor-in-Chief for the Salesforce UX blog. At Apple, she led the CSS architecture and maintained the visual and interaction design guidelines for the Apple Online Store. She also worked at GitHub, Engine Yard, Crush + Lovely, inferno, Oden, and Memphis Brooks Museum of Art. Through prior engagements, she worked on projects including W3C Web Accessibility Initiative, Mass.gov, Deloitte, FedEx, and International Paper.

Jina organizes Clarity, the first Design Systems conference. She founded the Design Systems Coalition and its inaugural chapter, the San Francisco Design System Coalition. She created and moderates the Design Systems Slack and the Design Systems publication on Medium. She also created the Design Systems Jobs board.

Jina is on the Sass core team, where she leads the brand design and website for Sass. She organizes The Mixin (a Sass and front end meet up). And she curates Sass News.

She co-authored the Design Systems Handbook (DesignBetter.Co by InVision), Fancy Form Design (SitePoint), and The Art & Science of CSS (SitePoint). She was a tech editor for Sass for Web Designers (by Dan Cederholm, A Book Apart) and Sexy Web Design (by Elliot Jay Stocks, SitePoint). She has written articles for publications including A List Apart, 24 Ways, The Pastry Box, Sitepoint, net Magazine, and Treehouse.

She has keynoted Design Systems London, Design Systems Conference Helsinki, CSS Dev Conf, and ConvergeSE, was a featured speaker at Adobe MAX, and has also spoken at events such as An Event Apart, Beyond Tellerand, Smashing Conference, and many more.

She has been featured in publications including Print Magazine and net Magazine.

She has been said to be one of the most cheerful goths.